Our Framework


The LEAP Model is our in-house framework aimed at designing bespoke nudge interventions, evaluating their impact, and scaling up solutions based on an empirical and scientific approach.

L E A R N

Learn about the dominant landscape, where we define the local context, problems, barriers, and optimal outcomes.

Through behavioral research, in-house expertise, and consultations, we identify opportunities to bring in behavioral insights and leverage nudge interventions.

E X P E R I M E N T

Identify bespoke nudge interventions, which can be validated in a pilot experimental setup with a control and treatment group.

Our team of experts carefully define the parameters and strategies to be able to track and measure the impact of our interventions.

A P P L Y

Apply the nudge interventions with a clear strategy for collecting and monitoring data over a specific timeframe.

Based on robust scientific and empirical assessment, we make recommendations on which nudge interventions are effective and ready for onward implementation or scaling up.

P R O C E S S

Process and evaluate the impact of the nudge intervention to feed into the enhancement of future nudge interventions.

We provide bespoke assessment of the process undertaken and opportunities to further optimize outcomes.