What can we learn from behavioral science about putting humans at the core of the communication response to the pandemic?
The sheer number of bike commuters under the ‘new normal’ presents an opportunity to promote it as a norm that can nudge motorists towards responsible driving behavior.
Public behavior change is one of the domains that will be key to our success in fighting COVID-19 and mitigating its effects.
Take a look at how we hope to leverage behavioral economics to foster openness & creativity in solving complex challenges in public & private sector organizations.
"Now is the time to put changes into place — using principles of behavioral economics (nudge) instead of heavy-handed police enforcement (punch)".
What can behavioral economics tell us about encouraging take-up of Australia's contact-tracing app?
2 August 2020 | Our COVID-19 poster prototype draws from the latest research & evidence in the behavioral sciences.
READ our analysis here
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